Real examples of what we do and its real impact.
Cas Gran Consum-llançament controlat
National large consumption pre-launch test

Request: Calibrate the receipt of a product that could be perceived as strange within the customer’s offer, which is well known to the consumer

Solution: Ultrasegmented campaigns, testing many different selling points. Data are crossed with sales from supermarkets in the test provinces.

Learnings: The client obtains a live and controlled study. A document is delivered with a series of stereotypes of customers, the message that works best for each of them and approximate proportions of all of them at the demographic level, useful for a possible TV spot, which would now be very less risky.