Request: A food manufacturing company from Catalunya finds a new commercial opportunity to manufacture a typical & local product. The client needs to become a provider of a local supermarket chain established in their commercial zone, so we study how to help.
Solution: We define and micro target the buyer persona then we apply a push-pu/1 strategy.
Learnings: Proposals for commercial routes are given to the client by those of agents and delegates in the area.
Request: Transversate demand, export it to other cities, rejuvenate the average consumer.
Solution: Massive impacts + Marketing strategies
Learnings: New audiences and new market segments
Request: Efficiency and effectiveness exporting to a new country.
Solution: Search campaigns with a particular configuration in order to read and map the main demand points of the customer’s product and its competitors.
Learnings: Commercial actions of competitors are discovered, a map is given with the postal codes where there is a search. The customer, from this map, deduces the names of potential customers / clients of their customers.
Additionally, from the Estrategeek map, the area where the delegation could be installed in the new country is chosen.
Request: Calibrate the receipt of a product that could be perceived as strange within the customer’s offer, which is well known to the consumer
Solution: Ultrasegmented campaigns, testing many different selling points. Data are crossed with sales from supermarkets in the test provinces.
Learnings: The client obtains a live and controlled study. A document is delivered with a series of stereotypes of customers, the message that works best for each of them and approximate proportions of all of them at the demographic level, useful for a possible TV spot, which would now be very less risky.