The result is getting customers purchasing, no matter when and where, a product that was highly seasonal and local.
- Consumption export; from a local and seasonal context to an urban and daily one.
- Now, the client knows and imagines its customer. We have shown them where their customers live, have holidays or travel, which websites they usually visit, which languages they know. The branding publicity connects with users like it has never happened before.
- Based on data, the client designs new versions of their product to adapt it to new market segments. The client takes the initiative, our job has been unveiling the opportunity.