Request: A food manufacturing company from Catalunya finds a new commercial opportunity to manufacture a typical & local product. The client needs to become a provider of a local supermarket chain established in their commercial zone, so we study how to help.

Solution: We define and micro target the buyer persona then we apply a push-pu/1 strategy.

Learnings: Proposals for commercial routes are given to the client by those of agents and delegates in the area.

Request: Transversate demand, export it to other cities, rejuvenate the average consumer.

Solution: Massive impacts + Marketing strategies

Learnings: New audiences and new market segments

Request: Efficiency and effectiveness exporting to a new country.

Solution: Search campaigns with a particular configuration in order to read and map the main demand points of the customer’s product and its competitors.

Learnings: Commercial actions of competitors are discovered, a map is given with the postal codes where there is a search. The customer, from this map, deduces the names of potential customers / clients of their customers.
Additionally, from the Estrategeek map, the area where the delegation could be installed in the new country is chosen.

Request: Calibrate the receipt of a product that could be perceived as strange within the customer’s offer, which is well known to the consumer

Solution: Ultrasegmented campaigns, testing many different selling points. Data are crossed with sales from supermarkets in the test provinces.

Learnings: The client obtains a live and controlled study. A document is delivered with a series of stereotypes of customers, the message that works best for each of them and approximate proportions of all of them at the demographic level, useful for a possible TV spot, which would now be very less risky.